Donor Communications Workshop featuring Tom Ahern
Tom Ahern, President, Ahern Donor Communications
May 9, 2018
Coffee/Continental Breakfast: 8:30 AM - 9:00 AM Presentation and Discussion: 9:00 AM - 11:15 AM Wrap Up and Final Questions: 11:15 AM - 11:30 AM
Cyprian Keys Golf Club284 E Temple StBoylston, MA 01505
Everyone’s a Critic You decide: what’s good, what stinks, what would you do instead? Enter the critiquing zone. In this frantic but fruitful workshop, you’ll pass judgment on all sorts of nonprofit communications, digital, and print. Your hurry-it-along host: Tom Ahern, “one of America’s top creators of fundraising messages.” What do you think? How did this email appeal from Charity: Water escape being labeled “poverty porn” … yet still, convey strong impact? Why did this particular cover of a land conservancy newsletter inspire hikers … yet disappoint donors? Why did a communications strategy beloved by staff lead to a 40% drop in annual giving at a major animal rescue charity? Which fundraising element of a new charity homepage worked just as well in 1950? And that’s just part one.
In part two of this interactive workshop, you get to practice the principles yourself. You’ll suffer (productively) through such quick little exercises as: “Tell your mission’s story in a single adjective or verb.”