Inspiring Humans – Case Statements That Move People To Act
Nicole Antil, Chief Creative Officer at Graham-Pelton Consulting
March 4, 2020
11:30 a.m. to 1:30 p.m.
Bancroft School Field House, 100 Shore Drive, Worcester, MA
While it’s true that your institution’s constituents are diverse and unique, they all share one basic, irrefutable characteristic: they are human. By writing for humans – instead of donors – you can move people to action by connecting with them on an emotional level. Through case studies and concrete examples, Nicole will demonstrate how other institutions are replacing the idea of donor-centric fundraising in favor of a human-centered approach. You will learn how to engage and lead your institution’s leadership through a series of exercises designed to extract the true essence of your organization, how to apply this to your communications using a simple 5-part framework, and actionable tips for clear, concise, compelling communications.
Nicole Antil – Bio
Nicole is the Chief Creative Officer at Graham-Pelton Consulting.
Cost: $20 Members, $35 Non-Members